Why I Started Qool Cool Sora: My Arab Art Story

Randa Moukabel
Apr 9
2 min read

Updated: Apr 23

Colorful illustration of an Arab woman in a floral dress sitting cross-legged with a coffee mug, surrounded by a laptop, sketchbook, and tablet. The background is filled with vibrant tiles featuring Arabic letters, flowers, and cultural symbols, reflecting her artistic and cultural inspiration.

Sooo, let’s start with the truth:I didn’t plan this. I didn’t wake up one day and say, “I’m gonna start a brand and sell mugs and art and tell stories through oval frames with hearts and flowers.”Nope. It kind of just... grew out of me, like a little seed of identity that turned into a whole colorful thing.

It Started with a Feeling

There were days I’d scroll through shops and Pinterest and just feel like... something was missing.Like yeah, the stuff was cute. But where was my world? Where were the cozy mornings with Arabic coffee, the tiled kitchens that looked like my grandma’s, the girls who looked like me, sitting in the sun holding mugs like tiny treasures? Nowhere.So I started drawing them.

Drawing Became Therapy

I drew what I wanted to see:

Girls with dark hair in soft pajamas.
Oval frames full of stories.
Tiles, hearts, flowers, and bold colors that screamed I’m alive and I’m Arab and I’m soft and strong and cozy at the same time.It wasn’t about being perfect—it was about being real.Real routines, real women, real love for home and coffee and quiet mornings.

Then Came QoolCool

One day I made a mug design and thought: Wait. I’d buy this.And then my friends were like: WAIT. We’d buy this.And that’s when I knew Qool Cool wasn’t just about art—it was a vibe.It was a home for girls who feel cute and cultural and creative at the same time.It became a space to turn little moments into gifts, art, mugs, notebooks, tees... whatever.

Why “Sora”?

Because it means "image".And QoolCool Sora is literally about capturing those little snapshots of life that feel too pretty to forget.Like when your coffee hits just right.Or when the sunlight falls on your journal.Or when your kid hands you a flower with a crumb-covered smile.

That’s a sora to me.That’s worth turning into art.

My Arab Art Story = Ongoing

This isn’t just a shop. It’s my visual love letter to being Arab, being a girl, being sentimental AF, and loving art that feels like home.So yeah—QoolCool Sora was never “just” about products.It’s about turning culture, color, and cozy into magic.

And if you’ve ever looked at one of my mugs and thought “omg that’s me”...Then yeah, babe—you’re part of the story too.